How to Register a Trademark in Argentina?

By EasyCo Updated October 9, 2026

In the competitive business landscape of Argentina, establishing a strong brand identity is paramount. One of the foundational steps in this process is securing your brand through effective trademark registration. This blog post aims to provide an in-depth guide on how to register a trademark in Argentina, addressing critical aspects such as the importance of registration, the legal safeguards it provides, and the overall significance for businesses operating in the country.

Why Trademark Registration Matters

Establishing Brand Identity

Trademark registration plays a pivotal role in solidifying your brand’s identity. In a market characterized by diverse offerings, having a registered trademark ensures that your business stands out. This exclusivity contributes to enhanced brand recognition and customer trust.

Legal Safeguards

Beyond mere brand recognition, registered trademarks offer robust legal protection. The registration grants you the right to take legal action against any unauthorized use or infringement, safeguarding your brand’s reputation and market share.

Steps for Trademark Registration in Argentina

1. Preliminary Search

Before embarking on the formal registration process, it is crucial to conduct a comprehensive preliminary search. This search helps ascertain the uniqueness of your desired trademark, minimizing the risk of conflicts during the application process.

2. Hire a Trademark Attorney

Engaging the services of a qualified trademark attorney in Argentina is a prudent step. Their expertise is invaluable in navigating the intricate legal landscape associated with trademark registration, ensuring that your application adheres to all requirements.

3. Application Submission

The actual application process involves meticulous preparation and submission of the required documents to the National Institute of Industrial Property (INPI) in Argentina. This step also necessitates the payment of applicable fees.

4. Examination and Publication

Since 1 March 2026, the INPI examines new applications only on absolute grounds, such as signs that are generic, descriptive or contrary to public order. The application is published in the INPI’s Trademark Bulletin (Boletín de Marcas).

5. Opposition Period

Third parties then have 30 calendar days to oppose. Conflicts with earlier trademarks are now resolved mainly through opposition, so monitoring the bulletin matters for existing owners too. If there is no opposition, the trademark is granted (INPI Resolution 583/2025). Your attorney assumes a pivotal role in addressing and defending against any opposition that may arise.

6. Registration and Renewal

Upon successfully navigating the preceding steps, your trademark is officially registered. Registration lasts 10 years and can be renewed indefinitely, from six months before expiry. In the year after the fifth anniversary you must file a sworn declaration of use, and to renew, the trademark must have been used in the previous five years.

Do You Need a Registered Company?

While not mandatory, having a registered company can streamline the trademark application process in Argentina. Establishing a legal entity ensures a clear association between the trademark and a specific entity, reducing potential complications in the registration process.

Who Can Apply?

Trademark registration in Argentina is open to both individuals and legal entities, irrespective of their domestic or foreign status. Foreign applicants, however, are required to appoint a local representative to facilitate communication with the INPI.

Benefits of Trademark Registration in Argentina

1. Exclusive Rights

Trademark registration grants exclusive rights to use the trademark in connection with the designated goods or services. This exclusivity is a powerful tool in maintaining the distinctiveness of your brand.

2. Market Credibility

Beyond legal advantages, a registered trademark enhances your business’s credibility. Customers tend to trust and prefer businesses with registered trademarks, perceiving them as more professional and reliable.

3. Asset Value

Registered trademarks are not just protective shields; they are valuable assets. Over time, a registered trademark can appreciate in value, contributing to the overall value of your company.

Setting up a company in Argentina: the main steps

Choose the company type (SAS, S.R.L. or S.A.)
Choose the jurisdiction (IGJ in Buenos Aires City or a provincial registry) and a physical registered address
Get a CUIT for foreign partners and administrators
Register foreign corporate shareholders under article 123
Apostille and translate the documents
Reserve the company name
Draft and sign the bylaws
Pay in the capital and file with the registry
Get the company CUIT and register for taxes with ARCA
Open the corporate bank account

Full guide: how to set up a company in Argentina.

Trademark registration in Argentina is not merely a legal formality but a strategic move to fortify your brand and establish a robust market presence. By following the detailed steps outlined in this guide and understanding the associated benefits, businesses can navigate the registration process with confidence. For personalized and expert guidance, collaborating with a qualified trademark attorney is highly recommended to ensure a seamless and effective registration experience.

Get Assistance from Easyco Experts!

Easyco handles company formation, tax, accounting, payroll and legal representation in Argentina. Read how to set up a company in Argentina or contact us for a quote.

At Easyco, we make company formation in Argentina easy; our team of corporate experts has vast experience helping companies and individuals register their business in Argentina, with a proven track record of success across all of our services. Easyco aims to tackle the complex company formation processes across LATAM. We make business registration easy by handling the process for you. Start your company in Argentina today!

Easyco also provides additional services to guarantee your company’s compliance, which includes: